Facebook is celebrating its 12th birthday by showcasing the importance of friendship. Personalized Friends Day videos were sent to millions of people around the world so they could share special moments with their friends.
Worldwide, there are more than 1.55 billion monthly active Facebook users, which represents a 14 percent increase from the previous year (Source: Facebook as of 9/30/15). Those billions of users are building a network of “friends” and the average American spends 40 minutes a day liking, sharing, and posting. (Source: SproutSocial 6/20/15)
Social media has created a new form of “networking” but has it replaced the importance of “relationship building?” There is a difference.